Question
http://cgi2.ebay.com/aw-cgi/eBayISAP...ck&id=18392361
This seller gets 3,000 feedback a week-- looks like he has 5,000 auctions running at any time, making nearly 1,000 sales a day.
And I thought I was busy.
He's using eDeal-- don't think I've heard about them (unless they are that Canadian outfit that I though was going places a couple years ago).
Any ideas on how he manages this?
Answer
133 negs and 82 neutrals ... out of 2273 positives in the last week ... for a current total ratio of 97.1%? http://community.here.com/infopop/em...s/icon_eek.gif http://community.here.com/infopop/em...s/icon_eek.gif http://community.here.com/infopop/em...s/icon_eek.gif
I bet that seller's busy alright ... busy answering tons of e-mails from unhappy customers! http://community.here.com/infopop/em...icon_frown.gif
Some of his/her positives are pretty weak, too. http://community.here.com/infopop/em...icon_frown.gif
My Current Bead Listings - Czech 'Em Out! http://community.here.com/infopop/em...icon_smile.gif
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Steve, I'm guessing employees, no one-of-a-kind products, and good auction software.
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And only in the online selling world has 97% become a failing grade. Think about how dissatisfied many of eBay's customer's (i.e., we sellers) are - and yet, there they go making all that money. I wonder what their feedback would look like.
From Bloomies to Target, I would bet a lot of retailers would be peeing with joy at a 97% satisfaction rate from their customers.
I only looked at two of that seller's negs. One was slow shipping - which is always the seller's fault and never the carrier's. http://community.here.com/infopop/em...n_rolleyes.gif And the other was because they were small, but when I clicked on the auction, the size was described and yep, that's small.
Sorry to rant on about feedback. But even though I've been fortunate, I think as a community, we all worship some ideal in feedback that is pretty tough, especially when perfection can be obliterated by any psycho with a keyboard.
Peace,
Sadie
Answer
He's got to have a warehouse, picking line and several employees who track payments, upload auctions and pick/pack the orders.
He probably spends his time sourcing the jewelry. Most of it looks like it's gold or sterling, so it must be fairly good quality. Obviously he depends on volume, as I would think many of his items sell below cost? I know nothing about new jewelry, though, so maybe he is breaking even at sales prices of $5 on a 14k amethyst ring. It looks like his average sales price is in the $10-15 area. If he's making $5 profit/auction after cost of goods, he's making $35K/week, or $1.8M/year. Salaries, taxes, rent, utilities, ebay and edeal fees, etc. cut severely into his pie, but he probably makes a nice living at it.
Makes me wish I could order my inventory by the boatload. http://community.here.com/infopop/em...icon_smile.gif
Answer
He's good about leaving feedback too!
198,440 Feedback Comments Left by jewelrybyezra out of 120,208 He's received.
He does such a large business, I don't think his feedback is that bad, and I wish I could get sales like that, but I'd never be able to keep track of it all http://community.here.com/infopop/em.../icon_razz.gif
Jamie http://community.here.com/infopop/em.../icon_cool.gif
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How can he be a power seller with a feedback ratio of less than 98%? I thought you had to have at least that to qualify.
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A Birthday Puzzle!
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The software looks very professional. I'm sure he's got a nice database-driven front end that allows him (or his employees) to do a good volume. Plus, if he sells the same item again and again, he only has to add it to the inventory once. He could, in theory, list 1000 items on a given day and not type a single description.
The main burden of the work would be the planning, I think. Which items launch when, keeping the variety going, and tracking the inventory.
The packing looks awful, but it's all the same size boxes. Not difficult to set up a system that would let you pack almost as fast as you could pull the items.
I think he could handle it with 1 or 2 employees....or outsource the shipping.
The shipping charge probably covers a nice portion of his labor costs.
The $2 per item, mandatory insurance fee would most likely cover the rest and then some.
Then all he has to worry about is the bid price covering the cost of the item. Anything above that would be profit.
The insurance fee would be the deal killer for me, especially if I wanted multiple items. Still, if the bid price is right, it could work. He's skating that thin line between solidfying his profit and burdening his customer, and he's doing it pretty well.
jayne
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Looks simple enough.
Obviously has a good source for large quantities of cheap jewelry.
Most items seem to be listed daily so the 5000 listings equate to about 800 items of inventory.
The rest is just pick & ship.
And a lot of email.
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Looks like one of those estate buyers that traveled the Country side bying jewelry at lower then scrap price.Now hes dumping at a good profit.
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<BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by Jasmine:
How can he be a power seller with a feedback ratio of less than 98%? I thought you had to have at least that to qualify.
<HR></BLOCKQUOTE>
The calculate the Powerseller feedback % differently from the number by your name feedback % - though I don't know how. Currently the number by my name is 98.8% (#*$!* those retalitory NPB negs!), but according to the Powerseller calculations, I'm at 99.5%.