Question
On many accounts ebay is adding registered users, unfortunately the number of un-active users is increasing.
The more recent release suggest ebay has 157 million registered users, with 64 million active users. The difference is 93 million un-active users. The prior quarter suggested ebay had 147 million registered users, with 60 million active users, or 87 million un-active users. While ebay gained 10 million active users, it also saw an increase of 6 million un-active users. Will there come a time when the number of un-active users exceeds the number of new registered users?
Has ebay made its changes based upon the feedback from
"voices members"? Might ebay selection process of members skewed the results to that of what management wanted to hear?
What are the key "metrics" that ebay follows to determine if the change adds value?
Answer
Is the ebay community leaving the venue?
The PayPal community is also leaving the venue. eBay's 2nd quarter report showed 105 million registered PayPal accounts (29 million active and 76 million inactive). During Q2, active PayPal accounts increased by just 0.3 million while inactive accounts increased by 8.4 million.
Has ebay made its changes based upon the feedback from
"voices members"? Might ebay selection process of members skewed the results to that of what management wanted to hear?
Yes to both. I've thought for a long time that selecting Voices members from the "peppiest" posters on the boards was a bad idea. eBay would be better off getting input from those millions of inactive users (i.e. finding out why they no longer buy on eBay and have shifted their online purchases elsewhere)