Question
For the rest of you, if you're curious like, I was check around, and found out - how much eBay spend on advertising and marketing when they started to really move.
(year - $ / monthly)
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1995 - $700
1996 - $2 600
1997 - $144 000
1998 - $1 654 000
Answer
Another way of looking at it is the dollar amount spent per listing or user. In that scenario, it's not that high but it does speak to how much their competitors are spending in comparison.
Answer
Advertising? I guess that would include $$$ paid to affiliates
Did you realize that eBay is paying out (to affiliates) up to $45 per new user registration?
http://affiliates.ebay.com/
Answer
Originally Posted by sidparks
Advertising? I guess that would include $$$ paid to affiliates
Did you realize that eBay is paying out (to affiliates) up to $45 per new user registration?
http://affiliates.ebay.com/
And the affiliates, in turn, spam the heck out of search engines, making legit searches virtually useless.
Answer
Originally Posted by Kathleen
And the affiliates, in turn, spam the heck out of search engines, making legit searches virtually useless.
Answer
Originally Posted by mihtal
May I ask what you find so funny about that?
Spamming not only gives eBay a 'black eye' for people doing legitimate searches for items NOT at eBay, but also 'stacks the deck' against all other businesses on the Internet who do not pay thousands of dollars to have others (affiliates) spam for them.
Many of these spammers are known to copy individual website copyrighted information in order to place high in the search engines. Others use deceptive 'cloaking' techniques to fool unsuspecting people into being redirected to eBay, when in fact, they had planned on going elsewhere.
Ebay's responses to these types of spam techniques is, we request that our affiliates not participate in these types of illegal activities, but 'we're only a venue.'
Sorry, but as a small business owner, who works her arse off, I find nothing funny about a paid affiliate copying MY information to be placed on THEIR site so that people searching for my items are redirected to eBay.
I find'm and bust'm every time.
Clogging the search engines with spamming like this does NOTHING to enhance the Internet as a whole.