Citi Expands Citi/AAdvantage Card Private Pass Program

Question
Does anyone know details beyond what is listed in this Citi press release?
The website "http://www.privatepass.citi.com" is under construction.
http://www.citigroup.com/citigroup/press/2006/061005a.htm
Citigroup Inc.
October 5, 2006
Offers Exclusive Concerts Performed by Aerosmith, Dave Matthews, Mary J. Blige, and Tony Bennett to Introduce Enhanced Program
New York – Citi® / AAdvantage® credit cardmembers have a lot to be excited about. Today, Citi introduces the enhanced Citi® / AAdvantage® Card Private Pass Program with a cardmember-only concert series. The series, “Traveling Through Life”, will feature Aerosmith, Dave Matthews, Mary J. Blige, and Tony Bennett. The enhanced program, set to launch October 9th, features a new website, www.privatepass.citi.com, providing cardmembers access to exclusive events and experiences.
The ground-breaking concert series provides Citi® / AAdvantage® cardmembers a chance to connect with A-list artists in a way they may have never experienced before, and can’t experience anywhere else. During each performance, the artist will perform hand-selected songs at intimate venues, taking fans on a live musical journey.
Tickets go on sale to Citi® / AAdvantage® cardmembers exclusively on Monday, October 9th at 9 a.m. EST, on www.privatepass.citi.com. Cardmembers who purchase tickets and their guests are given a complimentary gift at the end of the show. Select cardmembers may also have the opportunity to meet and greet the artist backstage and win signed memorabilia.

Answer
Wonder if this benefit will be available to Chairman members...
or to those who churn AA cards...
guess the best would be to time your churn when there is an event you want to go to....

Answer
The new Private Pass website will offer Citi® / AAdvantage® cardmembers exciting features such as: VIP parking, private entrance to venues, priority/early seating, backstage access, artist meet-and-greet, available nightclub and comedy club access, and guaranteed golf course access.
very curious what pricing will be

Answer
Website is live, but the tickets for the four "private" concerts are "not yet available".

Answer
In addition to the Citi sponsored events, it appears to be a portal for these ticket sites...
RazorGator (http://razorgator.com/)
iSeatz (http://iseatz.com/ )
be sure to read http://iseatz.com/aboutUs/ for some insight into how this sort of "experience" marketing is replacing "discounts" (e.g. miles or points) in the Loyalty trade
VISA (http://usa.visa.com/specialEvents/Citi_C_citiEventSig/events.jsp)
MasterCard (http://www.privatepass.citi.com/mastercard.aspx)

Answer
looks like citi is really going after AMEX...
1) Chairman
2) New Chairman
3) Private Pass - similar to "Inviation only" events by amex...
Maybe Amex will really have to start beefing up their product...

Answer
Maybe Amex will really have to start beefing up their product...
Yeah and maybe pigs will fly. :)
C'mon Anaggie what kind of post is this?
Should it not be along the lines of "now Amex is really in trouble" ;)

Answer
Yeah and maybe pigs will fly. :)
C'mon Anaggie what kind of post is this?
Should it not be along the lines of "now Amex is really in trouble" ;)
you are right !!! looks like AMEX needs a sit down and figure out where they are heading....Glad to see that CITI is finally doing this right
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