Chase offers companion ticket

Question
Just received an email from Chase credit card:
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Dear Cardmember,
A valuable Cardmember Reward
Because you are a valued Chase cardmember, we would like to show our appreciation by offering you another great reason to use your Chase credit card.
Use your Chase credit card from September 1, 2003 to October 31, 2003.
Just use your Chase credit card to buy anything you want from September 1, 2003 to October 31, 2003. If your purchases total $100 or more, we'll send you a Certificate that can be exchanged for a free round-trip companion ticket that is good with the purchase of any coach-class ticket at the standard published fare.*
Just use your card for all your purchases.
From groceries to gas to clothing to home furnishings, now all your purchases can add up to a great reward. But this is a limited-time offer. You only have until October 31, 2003 to earn a free Companion Fare Airline Certificate.
So don't wait. Use your Chase credit card today!
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Anybody know what the so-called "standard published fare" is?
Thanks a lot.

Answer
I'd say "standard" is the key word there, as in, full Y fare... so the cert probably isn't very useful to most people.
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