I'm losing customers the deeper they go??

Question
ok here is the deal jagger dramma aside.
http://experimentalcraftworks.com/st...s-p-1-c-4.html
had 443 page views this month
http://experimentalcraftworks.com/st...arves-c-6.html
had only 122
and on each individual page of scarves is visited about 40 or fewer times.
this may change next month I did a lot of updating to each scarf page to follow seo and such.
BUT...
why am I losing people?

Answer
Originally Posted by Craftworks why am I losing people? I think it's totally normal. You will lose substantial numbers of visitors for every page from the initial one at which they arrive.
Are you selling these same items other places at these prices? (I admit I didn't look very deep myself for this info)
If so, maybe you need some testimonials or some type of initial promotion to jump-start your website sales.
Or maybe you just need to wait to see if your SEO work helps...
Elaine

Answer
The new pricing sceme is a little higher than last year.
But customers advisers told us that 20.00 was too cheep and no one would beleve that we hand dyed these. so we upped it to 40.00 and many scarves sell for that amount in stores.
last month we had a buyer snap up 3 scarves at 20.00 wow.
in our jewelry we regularly sell the more expensive pieces than the cheeper ones. At all the shows a customer will look at a 6.00 pair of earrings and say she likes green so I pull about 5 more pair of green ones and she buys the 20 to 30 dollar ones.

Answer
I looked at your pages and they look good to these old eyes. I found a site to check the speed of page loading. It might help sales if people get information to their screen faster. Go here and enter page addresses: http://www.websiteoptimization.com/services/analyze/
After page is checked they will give a report of loading times and suggestions to improve page loads.
Hope this helps some.

Answer
My take on this. I don't get the idea behind the pic it looks like a "bondage" thing to me but I'm a old fossil so that may just be me. Another thing is you could make the pic a link, it is not real clear that the small text "Crepe De Chine Silk Scarves" is a link. I would add some text out next to the pic to entice them to want to click and view your beautiful scarves on the next page.
Let me add that you don't want your visitors to have to hunt for your products. They don't like to click from page to page. I don't use any "lead-in" pages on my sites. It's homepage then all pages below that have products.
Mike

Answer
well on 56k my page loads in 27 seconds
hrm...
I can change the bondage picture perhaps, it is funny I mentioned it to someone else and they asked what bondage picture???? Our company has a bit of a edge, and we were silly the night we took photos for the website.
I can't make the pictures clickable x-cart is not set up that way..
But here is what I'm thinking. I have optimized the product pages of each scarf page and they now run on html so they individually would be scearchable. sooooo in time customers would find each page and just buy it up I hope.
the catigories is what gives me the most trouble. I designed them so we could add to them in the future with out having to recreate every catigory and lose links that have been created and page rank. Soon we will have two silk scarf sections crepe de chine scarves and haboti belly dancing scarves veils.
I did take your advice on the underwear pages before it was set up by size and by color. way too many things to click to get to. so from now on it is by size only.
I will keep tweeking things

Answer
Are your PAYING customers enticed by the bondage pics and the 'intense' pictures of the two of you? That's really the bottom line.

Answer
very good point. the web is more main stream market we are trying to apeal to. in the night clubs we sell at it is a diffrent story
it can be hard to see something is too odd untill you see it through someone elses eyes.
I have a new all ages friendly picture up

Answer
Well, I don't know. If your website customers are people who found you through your club connections and followed a business url or something, then no, you probably can't overdo it.
But if you are looking for old stodgy customers like me you have to be sure you're not scaring them off by looking non-trustworthy. (I'm not at all sure you should be looking for customers like me. Not to mention, I dye my own scarves (and underwear), so I'm definitely not your market. More likely your competition, for the scarves anyhow. lol. I did buy a couple hand-dyed habotai scarves last year at a church fundraising craft show...they were selling for $7.50 each and I bought them for gifts. And no, I'm NOT saying you should sell your scarves for that kind of *lack*of* money!)
These kinds of questions are so hard to figure out...and so important.
Elaine
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