<UL TYPE=SQUARE><LI>How do you find out what sites your content targeting is being used on? I show that there have been 97 impressions for content targeting, but no click throughs.
<LI>What do you feel is a good click through ratio? OK click through ratio? Lousy click through ratio?
- Reading about slowed, and disabled accounts, I tried coming up with what Google has for criteria to maintain good standing. This is all I could find:
<BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> The AdWords system automatically runs the following quality check:
All accounts are reviewed every 1,000 impressions.
If the CTR across all Ad Groups and keywords meets the minimum requirement, your ads will continue to run as usual.
If the CTR of the account is less than the minimum required CTR, the account is analyzed more closely.
When the system analyzes an account more closely, it will check the CTR for each of your keywords.
Keywords are slowed if they have fewer than 1,000 impressions and less than the minimum required CTR.
Keywords with less than the minimum required CTR and more than 1,000 impressions are disabled.
If your keyword CTRs improve on their own, the system will automatically restore them.
<HR></BLOCKQUOTE>
No where in the above explanation from Google is there any mention as to actual numbers or percentages that cause your account to be slowed, or disabled. So how do we know?
<LI>How do keywords that see no activity effect your performance? Example, some of my keywords are plural, and singular variations, we have also talked about misspelligs here. None of these have seen impressions, so obviously there have not been any click throughs.
<LI>How many different keywords should be used in a campaign?
Here's a rundown of how I have done so far.
I have one ad campaign, with 21 different keywords. All are a 3 word phrase. Since Sunday evening, we have had impressions on 8 of them, with a total of 79 impressions, and 6 click throughs. The click throughs have all been on 3 different keywords, and have averaged 22 cents each.
TIA
Answer
Well without knowing the keywords it's hard to say. Googles standards vary keyword to keyword. That is why they are so vague on instructions. I would say anything over 2% is good clickthru. Google will let you know when one of your keywords is not performing to their standards. At that point you can either delete it or raise your bid amount. Or you can let it run and if it doesn't improve Google will delete it for you. Using 3 word phrases usually get less impressions and clicks but give better results and clickthru rate.