Question
as far as advertising?
Something that has actually produced results.
Answer
For now, word of mouth from satisfied customers seems to be doing the trick.
As does having a good search engine placement and targeted keywords.
Google Adwords was a waste of time and money for me.
Print advertising isn't cost effective for the ROI for me.
Answer
Bottom line the best method is key targeted keywords in relation to the type of product or service you may be selling. The best PPC vehicle can be found online at www.overture.com as they do provide Yahoo and MSN their feed as well for the time being, so the value is 3 times the bang for the dollar versus Google. I have run both side by side and Google sends so much trash traffic it truley dilutes the ROI to zilch and below.
Answer
Google Adwords was a big waste for me as well. Whole budget was gone in a few days with no results although they claim to have something in place to prevent "false clicks" from wasting your budget.
I'm a little weary of the pay-per-click things now.