Question
I've shown a small part of the article and provided a link to the entire story.
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eBay sellers are taking off on their own in growing numbers—and thriving thanks to the lessons learned on the auction site.............................................. .................................................. .................................................. .................
Diversify sales
True, eBay can be an intoxicating environment for sellers looking to open their own online stores because of its marketing muscle and the extent of its reach into today’s online economy, which is about 25% of all e-commerce sales, according to ChannelAdvisor’s Wingo. As a result, many sellers moving off eBay expect to enjoy the same level of traffic in their own stores as they did through eBay. When they don’t, the urge is to emphasize the eBay store at the expense of their own storefront.
“Most retailers moving off eBay keep a presence on the site, but we counsel them to diversify their sales and bring eBay’s contributions to sales in line with the industry average of about 25% of total sales,” says Wingo. “The transition away from eBay doesn’t happen overnight, but eBay must be viewed as an additive to the business, not the backbone of the business.”
Link
http://www.internetretailer.com/article.asp?id=18751
Answer
Great article, thanks!